Ninety-9 & St. Claire was founded from love of our roots, & telling the stories that brought us to where we are today. From inner city experiences being recorded on hip hop albums, to designing a beautiful website for a yoga studio; N9STC is dedicated to telling your story in your voice.
In the underground hip hop scene, the past five years have seen a creative shift back to the consciousness lyrics the genre was built on. Interestingly enough, it is more groundbreaking to hear someone rap about inequality that lean, as if our channels auto-tune real life into distract full noise, drowning out reality for the sake of our own fragile hearts.
Many of us who do not live in crime-ridden neighborhoods like Crenshaw, are honestly ignorant at times to what families experience on a day to day basis there - until protests like Ferguson take place to remind us that hate and violence still exist just outside of our school districts.